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Research papers

Stipendienplatze in zehn instituten (English)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (English). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-english-


Research papers

Stipendienplatze in zehn instituten (German)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
×

Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-german-


Research papers

Market research in Eastern Europe

It is interesting to note that market research in all Eastern European countries has gone through similar stages of development. It began with simple household panels, followed by larger retail traders' panels and then became market research proper.

Catalogue: The European Marketing Research Review 1966
Author: Paul Zieber
August 1, 1966
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Citation

Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-research-in-eastern-europe


Research papers

What the market researchers would like to ask the mathematicians

Although exhaustive answers to these twelve questions, and their practical application would considerably widen the above-mentioned bottleneck, new problems must be reckoned with on the way. The questions themselves do not always apply/ or do not...

Catalogue: The European Marketing Research Review 1966
Author: Theodor Harder
August 1, 1966
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Citation

Harder, T. (1966a, August 01). What the market researchers would like to ask the mathematicians. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/what-the-market-researchers-would-like-to-ask-the-mathematicians


Research papers

Psychological research on the consumer

Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as...

Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
August 1, 1966
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Citation

Alberoni, F. (1966a, August 01). Psychological research on the consumer. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/psychological-research-on-the-consumer


Research papers

Recent developments of market research in Italy

A new phase in Market Research ? Perhaps it can hardly be considered, hut there has certainly been during these last few years an evolution towards greater specialisation. Many companies have been setting up their own Research Departments either on a...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Edoarda Sanna
June 15, 1965
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Citation

Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy


Research papers

Market research in Belgium in 1963

The market research organisations in Belgium generally recognise two types of clients: Belgian companies and foreign companies. It is difficult to estimate the number of business transactions coming from each of them. However it is true to say that...

Catalogue: ESOMAR Yearbook 1964-1965
Author: J. F. Lacoste
June 15, 1965
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Citation

Lacoste, J. F. (1965a, June 15). Market research in Belgium in 1963. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-research-in-belgium-in-1963


Research papers

Market research in Finland

The interest in and the use of market research has again expanded in Finland. General consumer surveys as well as special services are used more regularly than hitherto. There have been training courses for young market researchers arranged by an...

Catalogue: ESOMAR Yearbook 1964-1965
Author: A. Raula
June 15, 1965
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Citation

Raula, A. (1965a, June 15). Market research in Finland. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-research-in-finland


Research papers

Market research in Spain and in Sweden

At present there are in Spain a number of market research organisations with the proper technique and field staff which can accept market research studies of any kind. While in Sweden The association of the eleven leading market research institutes...

Catalogue: ESOMAR Yearbook 1964-1965
Authors: Pedro Crespo Franco, Bo P. Kaiser
June 15, 1965
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Citation

Franco and Kaiser (1965a, June 15). Market research in Spain and in Sweden. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-research-in-spain-and-in-sweden